Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side tracking as a means to enhance their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce extra costs, it can cause greater precision and more trusted data
Pixel tracking makes use of a piece of code to sign up conversions on your site. It's very easy to set up and much less prone to advertisement blockers.
1. More precise data
The standard method of tracking conversions on a web site, using pixels, is having problem with transforming browser personal privacy policies. This implies that the information being sent to Google Ads, Facebook Manager and other systems is much less accurate than it must be.
Server-side tracking is a much more safe and secure option that aids to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by ad blockers or various other security steps. This supplies extra accurate data and a much more full picture of user trips throughout networks.
In addition, this kind of monitoring permits businesses to track conversions outside of the web site, such as call and in-store visits, which can be tough for pixel-based monitoring. This adaptability gives marketing professionals a lot more possession over the information they send, and makes it easier to adhere to different information regulations. It's additionally a lot less vulnerable to scams, as it's harder for fraudulent stars to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows companies to gather and enhance information prior to sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can aid marketers make more informed advertising decisions.
Conventional pixel monitoring counts on JavaScript tracking codes that are positioned in internet site site visitors' internet browsers. These tracking codes are usually blocked by ad blockers, which can result in data collection interruptions and incorrect results. Server-side tracking enables services to bypass these constraints and give exact, regular information that is much less prone to disturbance.
This kind of monitoring likewise enables companies to track conversions that occur outside of the site, like phone calls and in-store acquisitions. This is important given that brand-new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is a lot more trustworthy for services seeking to adapt to these changes.
3. Much less vulnerable to scams
Server-side tracking enables businesses to manipulate information hauls before it reaches third party endpoints, boosting protection and personal privacy. This is particularly important as different internet browsers and systems progressively change how they take care of cookies. For instance, in iOS 14, Safari will only supply first-party cookie information and will not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside of your website.
On top of that, server-side monitoring enables you to capture customer data directly by yourself servers. This eliminates dependancy on third parties, which can be prone to violations and personal privacy violations.
A server-side radar is a collection of instructions that informs your web site's server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little piece of code on your webpage to accumulate data from customers.
4. Much easier customer segmentation tools to execute
Server-side monitoring is a data collection process that takes place on the web site's own web server, bypassing web internet browser restrictions. This implies that information gathered by the website/app is first sent out to the web server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it lowers the range of information administration and gives companies more control over transmission, making it normally more reputable. Consequently, it's much less susceptible to information difficulties brought on by things like a busted connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the server. This permits you to have more precise data and assists make certain compliance with personal privacy regulations such as GDPR. Additionally, it also prevents the monitoring limitations enforced by internet browsers and ad blockers.